Text in another language not marked up
WCAG 3.1.2 (AA) · EN 301 549 9.3.1.2
Some links point at another language (hreflang="{hreflang}") without declaring the language of their own text.
Why it matters
The language switcher is the classic case: the word "Deutsch" inside an English page is read with English phonetics and comes out unintelligible.
How to fix it
Add lang to the element containing text in the other language.
<a href="/de" hreflang="de">Deutsch</a><a href="/de" hreflang="de" lang="de">Deutsch</a>Does your shop have this failure?
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